#En15Segundos is a new product that comes after the need of adapting the news to Instagram even though we live sorrounded by headlines and images. It was born as a segment to summarise the most important news every week in stories in a native way, thus information could be camouflaged with the rest of the accounts that each member of the audience follows. It brings context to what's going on, but it doesn't bother.
Quarantine was declared on March 20th in Argentina, also called Preventive and Mandatory Social Isolation. The daily rutine got complicated and it gets difficult to see the real dimension of current events from home. This series pretends to synthesise it, and it goes through mental health to new habits. Produced for IGTV.
On the 100th day of quarantine the Clarin.com Coronavirus Bot for Facebook Messenger was lanched. It has an answer to any doubt the user could have about the pandemic. The questions were written with a SEO approach but also considering alternative uses. Some answers were written with help of the Clarin Internacional team.
Hilda Bernard defeated coronavirus at 99 years old, weeks later she was able to celebrate her 100th birthday with her family. She was part of the planning and even had a say in which balloons to use for decoration. Her most intimate circle was with her in this important date, but she is still not aware how worried she had us all after having a positive result for Covid-19.
How to adapt the news coverage to TikTok and find the best approach for a traditional news outlet in a new platform? The answer might not be clear, but experimenting is free. Content creation helps renew the vibes in the newsroom and the crazy situations encountered by journalists help the audience get closer, now they know who' are the ones behind the news.
Solange Barroso needed a boost to make ends meet and she started her own taxi service in La Matanza: she meant to do things right and registered the brand, but few days later she got a legal ultimatum from Uber. Today Solange works day and night to try and cover fixed expenses as well as the lawyer who is helping her to confront a multinational company.
Youth Day is celebrated on August 12th according to the UN calendar, it was created so adults would incorporate young people in the most important decisions and in the 2013 global goals. But the youth is not taken seriously enough, they're often told to go to school or get more experience whenever they try to get a job.
How many people do you know who are HIV positive? How would you react if they'd come out to you as such? Your reaction depends on the closet the society has built and for which your friend was afraid to say they have a virus. Lucas "Fauno" Gutiérrez shares his experience in hopes that no one else has to overcome the same thoughts he went through when he had the results for his HIV test 11 years ago.
Abortion law: on the day Argentina commemorates reinstatement of democracy, the House started to discuss the law for Voluntary Pregnancy Interruption. The vigil on the "green side" of the Congress Square was joyful, there was hope because the numbers from insiders allowed the optimism. This is the coverage from the streets until the moment where it was passed to the Senate.
Guadalupe Curual was killed by her ex-boyfriend despite the police reports and the cries for help. He told her in advance he would do it and chased her down one of the main avenues in Villa La Angostura. From this touristic venue, this is the day after starred by women who keep asking and screaming #NotOneLess.
Solange Barroso prefers to take women while working as a taxi driver in La Matanza: men would always have something to say about the way she steers the wheel or the routes the GPS signals. She's not the only one who feels better this way, most of her passengers call her because she is a woman and feel safer without men inside the car.
This company offers a particular service to minimise the environmental impact of our routines. A tree is not enough to reduce emissions that accelerate the greenhouse effect process. If done, is better to make it in a native forest. The challenge is to get as much revenue as a monocultured land that produces lemons and sugar for export.
Copyright Judith Morales Del Barco, 2024
Code by Lukas Udstuen
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